Examlex
Recall of "thinking" ads is higher than that for "feeling" ads because conventional measures of advertising effectiveness (such as "day-after-recall tests") are oriented toward cognitive responses and do not adequately assess the cumulative effects of emotional ads.
Fideism
The belief that the divine is revealed through faith and does not require reason.
Religious Beliefs
Convictions or faith in the doctrines of a religion, which can include beliefs in a higher power, moral codes, and afterlife.
Basis Of Reason
The fundamental principles or underlying logic that guide reasoning or argumentation.
Critical Thought
The intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information.
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