Once a Marketing Message Is Received, the Consumer Begins to Process

question 70

Multiple Choice

Once a marketing message is received, the consumer begins to process it. Depending upon how personally involving the information is to the consumer, the consumer will follow one of two routes to persuasion, according to the:

• A) route-preference hypothesis (RPH).
• B) affect-cognate model (ACM).
• C) personal relevance hypothesis (PRH).
• D) elaboration likelihood model (ELM).

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Definitions:

Frontal Lobe

A region of the brain located at the front part that is responsible for voluntary movement, expressive language, and managing higher-level executive functions.

Bipolar Disorder

A mental disorder characterized by extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

Mood Stabilizers

Mood stabilizers are a class of medication primarily used to treat mood disorders such as bipolar disorder, helping to prevent the swings between mania and depression by balancing mood extremes.

Aggressiveness

Aggressiveness is a behavioral trait characterized by a tendency to experience and express anger or hostility, often resulting in confrontational or harmful actions towards others.