Danielle and Kelli Jo Both Saw the Same Ad

question 35

Multiple Choice

Danielle and Kelli Jo both saw the same ad. The product being advertised was very important to Danielle, but of only minor interest to Kelli Jo. According to the elaboration likelihood model, even if both women buy the product, how will the relationship between attitude change and behaviour be different?

• A) Danielle will think about it first and then purchase. Kelli Jo will purchase first and then change her attitude about the product later.
• B) Danielle will purchase first and then change her attitude. Kelli Jo will think about it first and then purchase the product.
• C) Both women will change their attitudes first, but Kelli Jo will not purchase until she sees Danielle purchasing. She will then model Danielle's behaviour.
• D) Both women will change their attitudes first, but Kelli Jo will not change her beliefs about the product and Danielle will.

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Definitions:

Kinship

The social bonds and relationships derived from blood relations, marriage, or adoption, which connect individuals and groups to each other in a society.

Peer Groups

Social groups consisting of individuals of similar age, background, or social status that influence personal attitudes and behavior.

Age-Based

A characteristic or policy determined by one's age, often used in contexts where age is a factor in legal rights, societal roles, or eligibility for services or programs.

Working-Class Families

Households whose members are primarily involved in manual labor or skilled trades, often characterized by lower income levels.