Tessa Is Keen to Use Light Blue as the Background

question 61

Multiple Choice

Tessa is keen to use light blue as the background for the company's new ad campaign in Southeast Asia. Neil thinks this is a bad idea. Why?

• A) The colour blue will be too breezy for a serious electronic product.
• B) Light blue is a symbol of death in South East Asian.
• C) Light blue will clash with the purple detailing on the product they are selling.
• D) Light blue is an off-putting colour to men.

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Definitions:

Caravaggio

An Italian painter known for his dramatic use of light and shadow, and his realistic depiction of the human state, both physical and emotional.

Spain

A country in southwestern Europe, located on the Iberian Peninsula, known for its rich history, diverse culture, and significant contributions to art, architecture, and global exploration.

Italian Baroque

An artistic style of the late 16th to the early 18th centuries in Italy characterized by dramatic use of light, bold ornamentation, and intense emotion.

Jesuit Order

A Catholic religious order founded in 1540 by Ignatius of Loyola, known for its educational, missionary, and charitable works worldwide.