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The second step in the marketing planning is the _____.
Trading Securities
Marketable securities held by a firm with the intent of short-term trading for profit, which are classified as current assets on the balance sheet.
Accounting Principles
The foundational concepts and guidelines that govern the field of accounting, such as revenue recognition, matching principle, and full disclosure.
Extraordinary Item
Events or transactions that are both unusual in nature and infrequent in occurrence, impacting a company's financial position.
Selling Activities
Actions undertaken by a company to promote and sell its products or services, including advertising, sales promotions, and personal sales.
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