Which of the Approaches to Market Segmentation Is Highly Consistent

question 16

Multiple Choice

Which of the approaches to market segmentation is highly consistent with the approach to marketing suggested by the marketing concept?

• A) Geodemographic segmentation
• B) Psychographic segmentation
• C) Benefit segmentation
• D) Social segmentation

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Definitions:

Unassigned Books

Texts that have not been selected for reading or study within a particular academic curriculum or program.

Falsifiable

The ability of a hypothesis or theory to be proven false by evidence or experimentation.

ESP

Extra-Sensory Perception; the claimed ability to gain information without using the known human senses.

Vibrations

Rapid oscillations of particles or waves around an equilibrium point.