An Advantage of Projective Techniques Is That

question 73

Multiple Choice

An advantage of projective techniques is that:

• A) it is the least expensive method of data collection.
• B) it can identify important motives underlying consumer choices.
• C) it can minimize the need for trained and experienced interviewers.
• D) it is the most easy to administer of all research techniques.

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Definitions:

Lump-sum Merit Pay

A one-time payment awarded to an employee for exceptional performance, rather than an ongoing salary increase.

Base Pay

The initial rate of compensation an employee receives, excluding any additional benefits, bonuses, or overtime.

Annual Merit Raise

An increase in salary given yearly based on an employee's performance evaluation.

Performance Appraisal

The systematic evaluation of an employee's performance on the job, typically including both qualitative and quantitative assessments.