_____ Are Most Suitable for Convincing Potential Buyers That a Product

question 35

Multiple Choice

_____ are most suitable for convincing potential buyers that a product has value for them.

• A) Personal selling and advertising
• B) Advertising and sales promotion
• C) Sales promotion and public relations
• D) Public relations and personal selling

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Definitions:

Discount Rate

The rate used in discounted cash flow analysis to determine the present value of future cash flows, reflecting the opportunity cost of capital.

Salvage Value

The estimated residual value of an asset at the end of its useful life, important for calculating depreciation.

Automated Equipment

Machinery that operates with minimal human intervention, often using computer control systems to perform tasks more efficiently.

Attractive Investment

An investment proposition that is deemed desirable due to its potential for significant returns or other beneficial outcomes.