Which of the Following Statements About Product Involvement Is True

question 74

Multiple Choice

Which of the following statements about product involvement is true?

• A) Product knowledge is unrelated to product involvement.
• B) A consumer is just as likely to develop the same level of product involvement with a product requiring routine decision making as with a product requiring extensive decision making.
• C) Product involvement is independent of the group, marketing, and situational influences operating upon a potential consumer.
• D) A consumer's level of product involvement will determine how quickly the purchase is made.

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