Since Consumers Receive So Much Information from Marketers and Screen

question 64

Multiple Choice

Since consumers receive so much information from marketers and screen out a good deal of it, it is important for marketers to devise communications that:

• A) manipulate consumer perceptions in order to make them buy the products.
• B) offer diverse messages about their products.
• C) minimize the amount of information they circulate about their products or brands.
• D) utilize appropriate media through which the consumers in the target market are reached.

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Definitions:

Engine Oil

A lubricant used in internal combustion engines to reduce wear on moving parts, clean the engine from sludge, and cool the engine by carrying heat away from moving parts.

Filters

Tools or processes used to remove or separate unwanted parts from a signal or data.

Convenience

Refers to the ease with which a product or service can be used or obtained by consumers.

Meal-delivery Service

A service that prepares and delivers meals to customers' doors, commonly ordered via a website or smartphone app.