Identify a Key Characteristic of Buyers Who Are Highly Committed

question 46

Multiple Choice

Identify a key characteristic of buyers who are highly committed to play the role the firm dictates.

• A) They have no interest in prescribing their role activities and accept their role as given to them.
• B) They often demand that they be kept constantly advised of all new developments to develop and further their own role.
• C) They seek to take charge in their role as buyer and have little commitment to company expectations.
• D) Such buyers are extremely innovative and have a casual stance toward performing the expected role.

---

Definitions:

Reading Skills

Reading skills encompass the abilities involved in the comprehension, interpretation, and analysis of written texts.

Linear Association

A statistical relationship between two variables where a change in one variable is associated with a change in the other variable.

Lurking Variable

A variable that is not directly measured or observed but can affect the relationship between variables of interest in a study.

Age

The length of time that an individual has lived or a thing has existed, typically expressed in years.