The Second Step in the Market Segmentation Process Involves Determining

question 70

Multiple Choice

The second step in the market segmentation process involves determining the_____. 

• A) relevant dimensions for market segmentation
• B) product positioning strategy to be used
• C) consumer needs and wants
• D) marketing mix strategy

---

Definitions:

Net Income

The amount of profit left after all expenses, taxes, and costs have been subtracted from total revenue.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, often referred to as shareholders' equity.

Common Stock Dividends Distributable

A liability account representing the amount of dividends declared by a company's board of directors but not yet paid to common shareholders.

Paid-in Capital

Funds raised by a company in exchange for issuing shares of its stock, representing the investment made by shareholders into the business.