The Logic of Market Segmentation Is Based on the Idea

question 17

Multiple Choice

The logic of market segmentation is based on the idea that _____ can seldom meet the needs and wants of all consumers. 

• A) marketers and sales people
• B) marketing communication
• C) integrated marketing systems
• D) a single product item

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Definitions:

Random Variable

A variable whose values come from the numerical outcomes of random events.

Discrete

Referring to a type of variable that can assume distinct and separate values, often countable in nature.

Probability Function

A probability function is a mathematical function that provides the probabilities of occurrence of different possible outcomes for an experiment.