According to the VALS™ Framework,consumers Driven by a Desire for Social

question 38

Multiple Choice

 According to the VALS™ framework,consumers driven by a desire for social or physical activity,variety,and risk taking are motivated primarily by _____.

• A) ideals
• B) achievements
• C) self-expression
• D) self-motivation

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Definitions:

Recency Effect

This refers to the tendency to remember the most recently presented information best.

Implicit Memory

The system for long-term storage of unconscious memories that cannot be verbally described.

Levels of Processing Model

A theory suggesting that the depth (shallow to deep) of mental processing affects memory recall, with deeper processing leading to better recall.

Elaborative Rehearsal

A memory technique that involves thinking about the meaning of the term to be remembered, as opposed to merely repeating the word to oneself.