What Assumption Is the Nielsen PRIZM System Based On

question 12

Multiple Choice

What assumption is the Nielsen PRIZM system based on? 

• A) Consumer lifestyles remain constant throughout different geodemographic segments of consumers, making geodemographic segmentation less effective.
• B) Consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
• C) Implementation and control of the marketing plan requires segmentation based on psychographic lines.
• D) Achievement-oriented targets need to be made in order to increase sales of an organization.

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Definitions:

Biologically Based Drives

Innate urges stemming from biological needs, such as hunger, thirst, and the desire for sexual activity.

Longitudinal Research

A research design that involves repeated observations of the same variables (e.g., people) over short or long periods of time.

Cross-Sectional Research

A research design in which data is collected from a population, or a representative subset, at one specific point in time to examine a phenomenon.

Correlation

A statistical measure that represents the extent to which two or more variables fluctuate together, though it does not imply causation.