Which of the Following Is the Primary Reason for Studying

question 20

Multiple Choice

Which of the following is the primary reason for studying consumer and organizational buyer behavior?

• A) To study employees and their relationship with the organization
• B) To study the effectiveness of an organization's marketing department
• C) To provide bases for effective market segmentation
• D) To determine an organization's distinctive competencies

---

Definitions:

Polar Molecule

A molecule with an uneven distribution of charge due to differences in electronegativity between bonded atoms, resulting in a dipole moment.

Molecular Polarity

A characteristic of a molecule with uneven distribution of electron density, resulting in the molecule having a positive end and a negative end.

Carbon Monoxide

A colorless, odorless, and tasteless gas produced by incomplete combustion, toxic to humans and animals when inhaled.

Molecular Polarity

A characteristic of molecules where there is an unequal distribution of electrons between atoms, leading to a molecule having a positive end and a negative end.