What Are the Two Commonly Used Approaches for Segmenting Markets

question 7

Multiple Choice

What are the two commonly used approaches for segmenting markets? 

• A) Benefit segmentation and psychographic segmentation
• B) Advertising segmentation and financial segmentation
• C) Nonprofit segmentation and profit segmentation
• D) Mass marketing segmentation and geodemographic segmentation

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Definitions:

Contradictory Opinion

A viewpoint that explicitly opposes or differs significantly from another, often leading to debate or discussion.

Group's Opinion

The collective viewpoint or beliefs shared by members of a group that can influence individual attitudes or behaviors.

Group Unanimity

Group unanimity occurs when all members of a group fully agree on a decision or opinion, often studied in the context of group dynamics and decision-making.

Group Size

The number of members that constitute a defined group, influencing its dynamics and interactions.