According to the VALS™ Framework,consumers Who Are Driven by a Goal

question 71

Multiple Choice

According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.

• A) strivers
• B) makers
• C) believers
• D) survivors

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Definitions:

Community Life

The interactions, activities, and relationships that occur within a community among its members, contributing to a sense of belonging and shared identity.

Microsoft

A multinational technology company known for its software, services, and devices, including the Windows operating system.

Search Engine

A software system designed to carry out web searches, allowing users to find information on the internet by entering keywords or phrases.

China

A country located in East Asia, known for its long history, rich culture, and significant influence on world economy and politics.