_____ Refers to an Approach That Identifies Specific Households in a Market

question 23

Multiple Choice

_____ refers to an approach that identifies specific households in a market by focusing on local neighborhood geography (such as zip codes) to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.

• A) Psychographic segmentation
• B) Social segmentation
• C) Benefit segmentation
• D) Geodemographic segmentation

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Definitions:

1890 Census

The United States federal census conducted in 1890, which notably included the first use of Herman Hollerith's mechanical tabulating machines, marking a significant advancement in data processing.

1928 Presidential Election

A United States presidential election where Republican Herbert Hoover won against Democrat Al Smith, significantly impacted by debates over Prohibition, religion, and the economy.

Democratic Party

One of the two major political parties in the United States, traditionally associated with liberal and progressive policies.

African American Vote

The electoral participation and voting rights of African Americans, a critical aspect of U.S. civil rights progress.