The Use of a Brand Name to Facilitate Entry into a New

question 53

Multiple Choice

The use of a brand name to facilitate entry into a new market segment without entering a new product class is called _____.

• A) brand extension
• B) line extension
• C) myopic marketing
• D) multibranding

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Definitions:

Homosexual

A term describing individuals who are attracted to people of the same sex.

Sexual Behavior

Refers to the manner in which humans express their sexuality, encompassing a broad range of activities and orientations.

Born Intersex

A term referring to individuals born with reproductive or sexual anatomy that doesn’t fit typical definitions of male or female.

Percentage

A proportion or share expressed as a fraction of 100, used to quantify or compare parts of a whole.