The Use of a Brand Name to Facilitate Entry into a New

question 53

Multiple Choice

The use of a brand name to facilitate entry into a new market segment without entering a new product class is called _____.

• A) brand extension
• B) line extension
• C) myopic marketing
• D) multibranding

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Definitions:

Intellectual

A person involved in critical thinking, research, and reflection about society, and who proposes solutions for its normative problems.

National Unions

Unions that operate across an entire country, representing a broad base of members from various sectors and industries within that nation.

Early 1900's

A historical period characterized by significant industrialization, social change, and the genesis of modern labor movements and unions.

U.S.

A country in North America, officially known as the United States of America, characterized by a federal republic governance structure.