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Dynamic Technologies,Inc.had an idea for a new airplane rudder.When it could not gain access to the resources it needed to develop the new product,it entered into a long-term partnership with Starway Airlines.Today Starway uses this rudder on its commercial passenger jets.The relationship between Dynamic Technologies and Starway is an example of a(n) _____.
Cost-effectiveness
An economic measure that compares the relative expenses and outcomes of different courses of action or investments.
Simplicity
A principle that emphasizes ease of understanding and absence of complexity in design, decision-making, and communication.
Potential Buyers
Individuals or entities that have shown interest in purchasing a product or service but have not yet made a purchase.
Segments
Distinct groups of potential consumers divided based on various traits like demographics, needs, prioritization, or behavior in the market.
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