What Is a Marketable Segment

question 37

Multiple Choice

What is a marketable segment? 

• A) A firm that is large enough to have some sales and growth potential and involves no competitors
• B) A segment that includes innovators in high proportion along with containing few survivors
• C) A firm that has good customer-relationship and employs at least one form of quality assurance
• D) A segment that can be reached and served by the firm in an efficient manner.

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Definitions:

Planning Budget

A budget prepared for a specific level of activity, used for planning and controlling costs and resources in advance.

Travel Expenses

Costs incurred by an employee or a business when travelling for business purposes, which can include accommodations, meals, transportation, and other expenses.

Spending Variance

The difference between the actual amount spent and the budgeted or expected amount, used in budgeting and financial planning.

Cleaning Equipment

Hardware and machinery used specifically for the purpose of cleaning and maintaining cleanliness in various settings.