Which of the Following Is an Objective of Sales Promotions

question 46

Multiple Choice

 Which of the following is an objective of sales promotions directed toward resellers?

• A) To encourage repeat or greater usage by current users
• B) To stabilize a fluctuating sales pattern
• C) To increase the total number of users of an established product
• D) To obtain displays and other support for products

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Definitions:

Growth Rate

The rate at which a company, economy, or investment increases in size or value over a given period.

Reverse Splits

A corporate action where a company reduces the number of its outstanding shares to increase the share price, without altering the company's market capitalization.

Outstanding Shares

Represents the total number of shares of a corporation that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s insiders.

Derivative Security

A financial instrument whose value is derived from the value of an underlying asset, index, or interest rate, including futures, options, and swaps.