Since It Can Cost Five Times as Much to Acquire

question 57

Multiple Choice

Since it can cost five times as much to acquire a new customer than to service an existing one,it is important for salespersons to: 

• A) focus on maximizing profits.
• B) generate as many leads as possible through cold calling.
• C) implement the endless chain approach.
• D) build and maintain long-term relationships.

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Definitions:

Management

A process designed to achieve an organization's objectives by using its resources effectively and efficiently in a changing environment.