Which of the Following Is True About Mass Merchandisers

question 49

Multiple Choice

Which of the following is true about mass merchandisers?

• A) They handle deep assortments in a limited number of product categories.
• B) They compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.
• C) They are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit.
• D) They are large, low-priced limited-line retail chains that attempt to dominate a particular product category.

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