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Products that can be marketed successfully with the undifferentiated approach include sugar and
Motivation Process
The psychological mechanisms and factors that drive individuals towards achieving certain goals or fulfilling specific needs.
Unsatisfied Needs
Refers to desires or requirements of individuals that have not been fulfilled.
Resulting Tension
The stress or strain that arises from conflict or differing opinions, often within a group or organizational setting.
Hygiene Factors
Elements of the work environment that do not increase job satisfaction but can lead to dissatisfaction if missing, such as salary, company policies, and working conditions.
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