The Forces That Make Up the External Marketing Environment of a Firm

question 123

Multiple Choice

The forces that make up the external marketing environment of a firm

• A) have little effect on internal operations.
• B) can be controlled to the firm's advantage.
• C) result from the operations of the firm.
• D) are generally beyond the firm's control.
• E) include price, promotion, distribution, and product.

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Definitions:

Forming Hypothesis

The process of creating an educated guess or proposition that attempts to explain observations or answer a question.

Naturalistic Observation Method

A research method in which subjects are observed in their natural environment without any manipulation by the observer.

Real-Life

Situations, experiences, or objects that exist or occur in actuality, outside the context of books, movies, or simulations.

Laboratory Controls

Procedures and conditions implemented in a research study to minimize the effects of external variables, ensuring that the experiment measures what it intends to.