The Strategy of Charging the Highest Possible Price for a Product

question 188

Multiple Choice

The strategy of charging the highest possible price for a product during the introduction stage of its life-cycle is known as

• A) penetration pricing.
• B) price skimming.
• C) prestige pricing.
• D) sample pricing.
• E) odd pricing.

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Definitions:

Biceps Brachii

A muscle in the upper arm that helps in flexing the forearm at the elbow and in rotating the forearm.

Trapezius

A large triangular muscle extending over the back of the neck and shoulders, involved in moving, rotating, and stabilizing the scapula.

Deltoid

A large, triangular muscle covering the shoulder joint, involved in arm rotation and lifting.

Triceps Brachii

A major muscle of the upper arm responsible for extension of the forearm at the elbow joint.