The Primary Concern of the Media Planner Is to

question 235

Multiple Choice

The primary concern of the media planner is to

• A) ensure that the budget is large enough to pay for the various media chosen for the campaign.
• B) reach the largest possible number of persons in the advertising target for each dollar spent.
• C) ensure that the words and illustrations used in the ad are meaningful and appealing to the target market.
• D) ensure that the choice of words and illustrations used are appropriate for the choice of medium being used.
• E) execute a successful ad campaign without going over the budget.

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Definitions:

First-borns

Refers to individuals who are the eldest child in their family, often associated with specific psychological and social traits.

Early Memories

Recollections of events from the earliest part of one's life, which can significantly influence one’s personality and psychological development.

Depressed Persons

Individuals experiencing a prolonged period of sadness or despondency, often accompanied by other symptoms such as changes in sleep, appetite, and energy level.

Abandonment

A psychological feeling or condition whereby an individual experiences a sense of loss, emptiness, or desertion.