Examlex
Mikey has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website.This software is a(n) ____ resource for this e-business.
Utility Function
An economic model that describes how consumers rank different bundles of goods according to the levels of happiness or satisfaction they provide.
Risk Neutral
A term describing an individual or entity that does not prefer or avoid risk, implying indifference to the amount of risk associated with any investment.
Risk Averse
A characteristic of individuals who prefer to avoid risk and would rather choose an option with a lower but more certain return than an option with a higher but uncertain return.
Von Neumann-Morgenstern
Pertains to a theorem used in expected utility theory, which provides an axiomatic basis for the selection of optimal choices under uncertainty.
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