Which of the Following Is a Disadvantage of Using Samples

question 35

Multiple Choice

Which of the following is a disadvantage of using samples as a consumer sales promotion tool?

• A)They require high creativity.
• B)They incur high cost to a firm.
• C)They discourage trial.
• D)They reduce direct involvement of consumers.
• E)They result in a reduction of sales.

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Definitions:

Stakeholder Orientation

A company's approach to considering the interests and well-being of all its stakeholders in decision making.

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Socially Responsible

Committed to acting in ways that benefit society and the environment, beyond the minimum legal requirements.

Customer Goodwill

The favor and loyalty a business acquires from customers through positive experiences and satisfaction.