A Measure of How Often the Target Audience Is Exposed

question 83

Multiple Choice

A measure of how often the target audience is exposed to a communication within a specified period of time is called:

• A)frequency.
• B)click-through tracking.
• C)encoding.
• D)gross rating points.
• E)reach.

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Definitions:

Personnel Psychologists

Professionals specializing in the science of behavior and mental processes within the workplace, focusing on hiring, assessment, training, and employee development.

Organizational Psychologists

Professionals who apply psychological principles and research methods to the workplace to solve problems and improve the quality of work life.

Invest Proportion

The ratio of capital allocated to different investments or assets in an attempt to optimize returns.

Remedy Deficiencies

To correct or make up for shortcomings or deficiencies.