Which of the Following Retail Channels Enables Firms with Strong

question 51

Multiple Choice

Which of the following retail channels enables firms with strong brands but limited distribution to expand their market presence?

• A)Kiosks
• B)Catalogues
• C)Trade literature
• D)Traditional stores
• E)The Internet

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Definitions:

Networking

The act of building and maintaining professional relationships that can provide support, opportunities, and resources.

Visibility

The extent to which an individual's or group's work, contributions, or status is recognized and noticed by others, particularly by higher management.

Non-substitutability

A characteristic of a resource or skill that cannot be easily replaced or duplicated by another.

National Accounting

A system of economic accounts that provides a detailed statistical representation of a country's economic activities during a specific period.