Briefly Explain Indirect Distribution and Provide an Example of a Company

question 38

Essay

Briefly explain indirect distribution and provide an example of a company that uses it.

Understand the concept of positive deviance and its interpretation in societal context.

Appreciate the criminal justice system and its components in the context of managing deviance and crime.

Learn about sociological theories related to deviance and crime.

Identify the mechanisms of norm violations and their legal implications.

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Definitions:

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Homemade Soda

Soda made at home using ingredients and methods that allow customization and control over the final taste.

Family Brand

A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.