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Brands add value for both customers and the firm in all following ways EXCEPT:
Tradable Emissions Permits
Tradable Emissions Permits are allowances to emit limited quantities of pollutants that can be bought and sold, aiming to reduce overall emissions in a cost-effective manner.
Environmental Standards
Regulations and criteria set by governments or international bodies to control the level of pollutants and manage the impact on the environment.
Pollution Reduction
Measures or actions taken to decrease the amount of pollutants being released into the environment.
Negative Externality
A cost that affects a party who did not choose to incur that cost, often associated with environmental damage, public health issues, or other societal impacts.
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