Which of the Following Is a Straightforward and Inexpensive Method

question 29

Multiple Choice

Which of the following is a straightforward and inexpensive method of collecting consumers' perceptions of service quality?

• A)Bridging the standards gap
• B)Gathering information at the time of a sale
• C)Defining the zone of tolerance
• D)Making effective use of customer complaint behaviour
• E)Establishing specific marketing metrics

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Definitions:

Product-Distribution

The process of moving a product from its manufacturing source to its final consumers through various logistical and sales channels.

Trade Name

A commercial name used by a company or business that differs from its legal registered name, under which it conducts business.

Franchise Agreement

A legal contract between a franchisor and franchisee, outlining the terms and conditions for the operation of a franchise.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.