An Ongoing Marketing Research System That Collects Customer Insights and Intelligence

question 52

Multiple Choice

An ongoing marketing research system that collects customer insights and intelligence to influence and drive business decisions is referred to as:

• A)an observation.
• B)the zone of tolerance.
• C)a voice-of-customer program.
• D)distributive fairness.
• E)procedural fairness.

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Definitions:

Production Budget

A forecast of the units that must be produced to meet anticipated sales, used in planning the required production levels.

Rolling Budget

A financial plan that is continually updated by adding a new period (month, quarter, etc.) as the current period concludes, ensuring the budget extends a constant length into the future.

Direct Labor Budget

An estimation of the total amount of labor cost that will be required for production over a specific period.

Production Volume

The quantity of products that a manufacturing system produces within a specific period of time.