Which of the Following Holds True for Brand-Loyal Customers

question 20

Multiple Choice

Which of the following holds true for brand-loyal customers?

• A)They are less sensitive to product quality.
• B)The marketing costs of reaching loyal consumers are very high.
• C)They need an extra push to buy a firm's brands.
• D)They insulate a firm from competition with their high levels of loyalty.
• E)They are a drain on a firm's finances as they need to be constantly rewarded.

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Definitions:

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Black Feminist

A feminist who advocates for the rights, equality, and social justice for black women, addressing both racial and gender discrimination.

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