The Nonphysical Attributes of a Product, Including Product Warranties, Financing

question 68

Multiple Choice

The nonphysical attributes of a product, including product warranties, financing, product support, and after-sale service are called the:

• A)augmented product.
• B)product mix.
• C)customer lifetime value.
• D)brand service.
• E)core customer value.

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Definitions:

Arab

Referring to people, cultures, or languages originating from the Arabian Peninsula and neighboring territories, characterized by shared linguistic, cultural, and historical traits.

Race Varies

The conception that race and racial categories differ across cultures and historical periods, not fixed to specific traits.

Social Construction of Race

The concept that racial categories are created and maintained through societal structures and cultural representations, not biological factors.

Irish

Pertaining to Ireland or its people, language, or culture.