When Executives at Poilister Inc

question 27

Multiple Choice

When executives at Poilister Inc., an electronics consumer goods store, noted flat sales and declining profits, they decided to remove products that were not selling well.In this example, Poilister Inc.:

• A)changed the number of stock keeping units.
• B)increased product line breadth.
• C)decreased product line depth.
• D)changed the product category.
• E)changed the brand orientation.

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Definitions:

Loyalty

The quality of being faithful or devoted to a brand, company, or product, often as a result of positive customer experiences and satisfaction.

Supervise Volunteers

The act of overseeing and guiding volunteers to ensure that their work contributes effectively to the goals of the organization or project.

Psychological Centrality

The perception of how significant or central a belief or attitude is to an individual's identity and sense of self.

Purposive Rationality

A decision-making process that involves setting specific goals and systematically pursuing them through the most efficient means.