YumBurgerz, a Fast-Food Outlet, Introduced New Burgers Made with Cheese

question 9

Multiple Choice

YumBurgerz, a fast-food outlet, introduced new burgers made with cheese that had low fat content without compromising their taste.This ingredient brought down the price of the burgers and the burgers were an instant success in the market.Which of the following factors was responsible for the quick diffusion of these burgers?

• A)High compatibility
• B)Complexity
• C)Trialability
• D)Observability
• E)Relative advantage

---

Definitions:

Gustatory Perception

The sensory impression of food or other substances on the taste buds of the tongue.

Place Theory

A theory in hearing that proposes different areas of the basilar membrane respond to different frequencies.

Frequency Theory

A theory in psychology and audiology that suggests pitch is perceived by the rate at which auditory nerve fibers fire.

Pitch Perception

The aspect of hearing that allows individuals to assess sounds on a scale from high to low, based on the frequency of sound waves.