The Focus Group Is an Exploratory Research Technique in Which

question 52

Multiple Choice

The focus group is an exploratory research technique in which:

• A)closed-ended questions for which a discrete set of response alternatives, or specific answers, is provided for respondents to evaluate.
• B)the research systematically manipulates one or more variables to determine which variable(s)have a causal effect on another variable.
• C)the researcher studies people in their daily lives and activities in their homes, work, and communities.
• D)a small group comes together for an in-depth discussion about a particular topic, with the conversation guided by a trained moderator.
• E)a set of questions is designed to gather information from respondents and thereby accomplish the researchers' objectives.

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Definitions:

Ownership Interest

A stake or share in a company or property, representing the holder's right to its assets and profits.

Regulatory Requirements

Rules and guidelines imposed by governing bodies that companies must follow to be compliant in their operational, financial, or ethical practices.

Full Goodwill Method

An accounting approach that recognizes the full fair value of goodwill in the acquisition of a subsidiary, not just the portion attributable to the parent company.