Zan Hires a Trained Researcher to Ask Customers Questions, Listen

question 31

Multiple Choice

Zan hires a trained researcher to ask customers questions, listen to and record their answers, and then pose additional questions and clarify or expand on a particular issue that Zan is dealing with.Identify the research method used by Zan.

• A)Experimental research.
• B)Structured survey.
• C)In-depth interview.
• D)Primary data mining.
• E)Observation.

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Definitions:

Expected Rates

Anticipated figures or percentages, often pertaining to finance, such as interest rates or returns on investment.

MU/P

The ratio of marginal utility to price, used to measure the additional satisfaction gained per unit of currency spent.

Competing Products

Goods or services that serve as alternatives to each other, satisfying the same need or want, and thus compete in the same market.

Elastic Demand

A condition where the quantity demanded of a good or service significantly changes due to a change in its price.