Which of the Following Data Collection Methods Helps Firms to Gather

question 79

Multiple Choice

Which of the following data collection methods helps firms to gather the most up-to-date news about itself, its products and services, and its competitors?

• A)In-depth interviews
• B)Ethnography
• C)Social media
• D)Projective technique
• E)Focus groups

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Definitions:

Road Rage

Aggressive or violent behavior exhibited by motorists in response to perceived slights or frustrations while driving.

Obscene Gestures

Physically expressive forms of non-verbal communication that are considered offensive or disrespectful in many cultures.

Hostile Motorists

Refers to drivers who exhibit aggressive or antagonistic behavior towards other drivers on the road.

Nonverbal Communication

The transmission of meaning from one person to another through means or symbols other than words.