Which of the Following Is True of Positioning

question 91

Multiple Choice

Which of the following is true of positioning?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

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Definitions:

Autonomy

The capacity to make an informed, uncoerced decision independently.

Sexually Passive

A tendency or preference for being inactive or non-dominant during sexual activity, often allowing the partner to lead.

Victorian American

Refers to the period and cultural influences in the United States that parallel the Victorian era in Britain, characterized by conservative morals, manners, and social ideals.