A Lifestyle Store Deals with Expensive and Aesthetic Products

question 72

Multiple Choice

A lifestyle store deals with expensive and aesthetic products.Most of its target customers belong to the elite class of society who want to make a style statement associated with exclusivity.In this case, the segmentation approach used by the store is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Frontal Lobes

The areas of the brain located at the front part of the cerebral cortex, associated with decision making, problem solving, and control of behavior and emotions.

Schizophrenia

A severe mental disorder characterized by distortions in thinking, perception, emotions, sense of self, and behavior.

Expressed Emotion

A measure of the amount of emotion displayed, typically within a family.

Relapse

The act of falling back into a previous state or behavior, often used in the context of addiction or illness.