In a Certain Canadian Province, an Area Is Populated by Young

question 99

Multiple Choice

In a certain Canadian province, an area is populated by young Haitians who are mainly blue-collared workers as they are unskilled manual labourers.They are not highly educated and live in rented apartments.However, some Haitians who are college graduates also inhabit this low-income area.They are white-collar workers as they have desk jobs.Even though there is a difference in income, both the blue-collared workers and white-collared workers share the same lifestyle.A company that develops products to serve both groups of people is using:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Balance Sheet

A document presenting an organization’s assets, obligations, and equity of shareholders on a specific date.

Short-term Investments

Financial instruments and assets that are expected to be converted into cash or sold within a period of one year or less.

Liabilities

Financial obligations or debts owed by a company to external parties, which must be settled over time through the transfer of assets, provision of services, or other means.