Olympic Athletic Wear Segments Its Markets According to the Advantages

question 126

Multiple Choice

Olympic Athletic Wear segments its markets according to the advantages that different consumers seek from its products.It has products for consumers who seek style, and it has products for others who seek performance.This is an example of:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)occasion segmentation.
• E)loyalty segmentation.

---

Definitions:

Budget Line

A graphic representation of all possible combinations of two goods that can be purchased at given prices and a given income.

Indifference Analysis

A microeconomic tool used to analyze consumer preferences indicating combinations of goods among which the consumer is indifferent, showing levels of utility.

Numerically Measurable

Quantifiable or capable of being expressed or measured in numerical terms.

Indifference Curve

A graph showing different bundles of goods between which a consumer is indifferent, indicating the combinations provide the same level of utility to the consumer.