Geographic Segmentation Refers to the Segmentation of Consumers Based On

question 74

Multiple Choice

Geographic segmentation refers to the segmentation of consumers based on:

• A)the worth that they get from products or services.
• B)where they live.
• C)their product preferences.
• D)their level of intelligence.
• E)easily measured, objective characteristics such as age and education.

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Definitions:

Semiannual Interest

Interest payments made twice a year on a loan or investment.

Face Values

The nominal value or original amount stated on a financial instrument, such as a bond or a stock certificate.

Journal Entries

The basic means of recording financial transactions in the accounting system, consisting of debits and credits to various accounts.

Market Rate

The prevailing interest rate available in the marketplace for investments or loans of similar risk and maturity.